--- title: "Closing deals: Talking to the right people" description: Learn why connecting with the right people (the decision-maker) is crucial for sealing deals and how to overcome fears of messing things up. image: https://www.unboundgrowth.com/hubfs/Reaching%20decision%20makers%20for%20business%20sales%20success.png --- Login [![Book Launch Updates](https://no-cache.hubspot.com/cta/default/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad.png)](https://cta-redirect.hubspot.com/cta/redirect/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad) [![Unbound-Growth -01-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth%20-01-1.png?width=238&name=Unbound-Growth%20-01-1.png "Unbound-Growth -01-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) [![Unbound-Growth-white-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth-white-1.png?width=151&name=Unbound-Growth-white-1.png "Unbound-Growth-white-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) - [About](https://www.unboundgrowth.com/en-us/about-unbound-growth) - [#NOTABOUTME](https://www.unboundgrowth.com/notaboutme) - [Privacy Policy](https://www.unboundgrowth.com/privacy-policy) - [Services](https://www.unboundgrowth.com/services) - [For Entrepreneurs](https://www.unboundgrowth.com/sales-coaching-training-for-entrepreneurs-business-owners) - [For Sales Professionals](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-professionals) - [For Sales Teams](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-teams) - [Process](https://www.unboundgrowth.com/roadmaps) - [Results](https://www.unboundgrowth.com/sales-coaching-results-testimonials) - Events - [Upcoming Events](https://www.unboundgrowth.com/upcoming-events) - [Blog](https://www.unboundgrowth.com/blog) - [Contact](https://www.unboundgrowth.com/contact) ![Blog Cover Image 1](https://www.unboundgrowth.com/hubfs/Blog%20Cover%20Image%201.png "Blog Cover Image 1") # Unbound Growth Blog # Closing deals: Talking to the right people Posted by [Carole Mahoney](https://www.unboundgrowth.com/blog/author/carole-mahoney) on 2/6/24, 3:13 PM - [Tweet](https://twitter.com/share) ![Reaching decision makers for business sales success](https://www.unboundgrowth.com/hs-fs/hubfs/Reaching%20decision%20makers%20for%20business%20sales%20success.png?width=1200&height=675&name=Reaching%20decision%20makers%20for%20business%20sales%20success.png) Reaching the decision-maker might sound scary, but it's worth it. Why? Well, not only does it make it more likely that we'll seal the deal, but it also helps us serve our clients better.  Sometimes, what they need doesn't quite match up with what their boss thinks they need. So, it's essential to talk to the big decision-makers.  ##### What if I mess things up? You might worry about upsetting someone or think, "What if I mess things up?"  Most of the time, people are more scared of making the wrong choice than sticking with how things are. Therefore, we want to ease their concerns by showing our solution's ability to manage their issues smoothly. It's like investing in the stock market. Some may be afraid of losing all their money. Our clients might worry about making the wrong decision and the consequences that follow. So, our job is to show them why they should trust us and how our solution will make things better. #### the Importance of Reaching the Decision-Maker When it comes to decision-making, it's important that you don't just rely on someone who claims to have the final say. The actual decision-maker is the one who signs the checks. However, identifying this person may require some effort. By asking the right questions, our message reaches the right people. Those who make the final decisions. #### Watch this video for more in-depth strategies to reach decision-makers --- ##### Understanding the [decision-maker's](https://www.unboundgrowth.com/blog/creating-drama) priorities and decision-making process is key Knowing these details helps us tailor our approach and get things moving quickly. Connecting with the [decision-maker](https://stats.objectivemanagement.com/426) to close deals, meet clients' expectations, and establish trust is vital. And then show them why you're the right choice.  So, don't be afraid to get uncomfortable, ask the right questions, and map out a plan to succeed in sales. ##### *If you like this post, please share it with someone who might benefit from it.* --- ###### Ready to elevate your sales game? Subscribe to our blog now for exclusive access to more insights like this, and be the first in the world to receive our science-based sales tips and videos! ###### Don't miss out on unlocking transformative opportunities in business sales. --- #### learn from successful business owners who are great at selling! ### ![Screenshot 2024-01-17 120132](https://www.unboundgrowth.com/hs-fs/hubfs/Screenshot%202024-01-17%20120132.png?width=448&height=225&name=Screenshot%202024-01-17%20120132.png) Take our survey for small business owners and entrepreneurs who are the main salespeople in their companies. By doing the survey, you can share your thoughts and might even get quoted in our upcoming report. 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