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Group Therapy for Sales People

Posted by Carole Mahoney on 3/5/15 2:34 PM

Whether you are working remotely as a salesperson, or you are a business owner or founder who sells, it gets isolating. The thoughts in our minds play tricks with us, make us doubt our abilities, erode our confidence, and can lead to other very real mental health issues.

Which is why it is so important to have a group of supportive people to help us uplevel our skills. But there is more to it.

Benefits of group therapy applied to sales.

  • It forces transparency.
    Joining a group and sharing how you messed up or how you are not perfect might seem intimidating. And that is part of the benefit. If you can get over your hangups and share with a group, and hear how others struggle with the same thing, it doesn't seem so bad when you are face to face or on the phone with a potential prospect.

  • Additional accountability.
    Getting multiple perspectives on a problem also makes you even more accountable to change your own and do something differently. When you get on the next call and tell everyone about your success or flop, you have a sounding board to help set you on a better path next time. Or give them warning about why it didn't work.

  • Emotional distance.
    To some degree, everyone on the call has an opportunity to "coach" someone else (when guided by the more experienced leader). Because the others are 
    not emotionally involved in the sale, they are able to think outside the box on how to engage. On group coaching, when you are not emotionally involved in their sale, so you can see clearly what is happening and be able to offer a different perspective. That in turn helps you reflect on your own situation with less emotional eyes.
     
  • You are not alone.
    Hearing the challenges that others like you face in sales situations is a relief. Others have been there and made it to the other side just fine.

How do you incorporate group sales therapy into your professional development as an entrepreneur? What benefits have you seen by being part of a program that included group coaching? 

Want to try it out?

Click below to access the recap videos from our Live Sales Labs.

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Topics: sales coaching