You might not expect to read the word meditation 11 times in a book about sales. But in my book, Buyer First: Grow Your Business with Collaborative Selling, that's precisely what you'll find.
Why?
Because, meditation is more than a wellness trend; it is a proven tool for making better decisions, managing stress, and closing deals.
WAIT, MEDITATION HELPS SALES?
I get it. Some of you rolled your eyes. I used to do the same. But hear me out.
The three most common mindset traps that sabotage our sales efforts are:
- A non-supportive belief cycle
- Struggles with emotional regulation
- A need for approval
These don't just block your sales success—they also mess with your leadership and decision-making.
When you're anxious in a conversation, you're not listening. When you're worried about being liked, you avoid asking the hard questions. That makes it nearly impossible to connect with buyers or to lead a team with clarity and confidence.
Transform your audience's approach to sales.
Carole teaches audiences that attitudes toward an action affect our ability to perform that action — meaning if we want to perform better in sales, we must move towards more positive attitudes toward sales.
And it starts with putting buyers first.
Ready to transform your sales team’s outcomes? Book your next Keynote event today!
WHAT THE SCIENCE SAYS
Let's talk facts. A 2011 Harvard Medical School study showed that just eight weeks of meditation rewired participants' brains. The regions responsible for decision-making and emotional regulation changed. [1]
A follow-up 2013 study found that mindfulness can reduce stress, leading to sharper decisions and better results.[2]
Translation? You can become more thoughtful, focused, and strategic—all without adding anything to your to-do list except sitting still for a few minutes.
YOU DO HAVE TIME FOR THIS
"I don't have time to meditate."
If that's your reaction, trust me—I said it first.
But meditation isn't about sitting cross-legged on a mountaintop. You can do it:
- On a plane
- On a train
- Even in a dentist's chair (been there)
Start small. I use an Insight Timer app that offers 5, 10, and 15-minute sessions. Breathing exercises alone can help lower your heart rate and reduce stress levels instantly.
WAtch This video for more insights!
THE REAL WIN? DAILY DISCIPLINE
When I started practicing meditation, yoga, and mindfulness regularly, I realized:
It's not about reaching some perfect future state.
It's about accepting the moment you're in.
This discipline doesn't just make you a better salesperson.
It makes you a better human.
READY TO REWIRE?
So here's your invitation:
→ Try 15 minutes of meditation a day.
→ Download Insight Timer.
→ Friend me on the app.
→ Pick a session. Start somewhere.
Mental health is essential, not a luxury.
Especially in sales.
Especially in leadership.
Let's stop pretending that success and stress must go hand in hand.
