Someone recently asked me how I plan to measure success for Unbound Growth. Most business owners who think about goals think about a revenue number. But that wasn’t really working for us. It wasn’t exciting enough, it didn’t motivate and inspire.

When the “it’s not about us” motto was realized, so did the measure of our success. If it’s not about us, it is also not about our revenue results. It’s about our client’s (and our client’s clients) revenue results.

Here are a few of the 2015 business growth success stories.

One solopreneur had run her lifestyle business for a while and wanted to take it to the next level.  For her, that meant hiring her first employee so that she could do more public speaking and spend time with her family. She increased sales 73.03% within the first 90 days. In 6 months, she increased revenue 98.42%, hired her first employee, and took a long overdue family vacation.

A small business owner wanted to increase his revenue so that he could marry his girlfriend before the end of the year. He increased his deal size 34.8% within 90 days and discovered an additional service for a new revenue stream in the next quarter. He and his girlfriend not only got married, but became a national news story.

Two business partners who were the primary salespeople for their company started 6 weeks ago and are already seeing a 468.33% ROI on their investment within the first 45 days. They’ve discovered a passion for a niche that could quite literally change the world. I can’t wait to see what they do next.

What did we do differently with these 3 over others like them that didn't see the same result? Nothing. It has nothing to do with us and everything to do with them.

What do they all have in common? First, they all have a personally meaningful goal that motivated them to do what needed to be done, no matter how uncomfortable. Each struggled to overcome mindsets and attitudes that had held them back from success in the past.

They were coachable, trainable, did not give up, or place blame. As Gary Vaynerchuck said in THE Monday morning video, they owned it. They are my heroes.