--- title: How sales leaders should be reimagining their sales strategy in the midst of this isolating pandemic description: In this post, Karthi Mariappan discusses how sales leaders should be reimagining their sales strategy in the midst of this isolating pandemic. image: https://www.unboundgrowth.com/hubfs/Karthi%20%20Mariappan%20%20-%20How%20Sales%20Leaders%20Should%20Be%20Re-Imagining.png --- Login [![Book Launch Updates](https://no-cache.hubspot.com/cta/default/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad.png)](https://cta-redirect.hubspot.com/cta/redirect/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad) [![Unbound-Growth -01-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth%20-01-1.png?width=238&name=Unbound-Growth%20-01-1.png "Unbound-Growth -01-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) [![Unbound-Growth-white-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth-white-1.png?width=151&name=Unbound-Growth-white-1.png "Unbound-Growth-white-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) - [About](https://www.unboundgrowth.com/en-us/about-unbound-growth) - [#NOTABOUTME](https://www.unboundgrowth.com/notaboutme) - [Privacy Policy](https://www.unboundgrowth.com/privacy-policy) - [Services](https://www.unboundgrowth.com/services) - [For Entrepreneurs](https://www.unboundgrowth.com/sales-coaching-training-for-entrepreneurs-business-owners) - [For Sales Professionals](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-professionals) - [For Sales Teams](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-teams) - [Event Speaking](https://www.unboundgrowth.com/event-speaking) - [Process](https://www.unboundgrowth.com/roadmaps) - [Results](https://www.unboundgrowth.com/sales-coaching-results-testimonials) - [Resources](https://www.unboundgrowth.com/resources) - [For Executives](https://www.unboundgrowth.com/sales-performance-calculators-for-executives) - [Podcasts](https://www.unboundgrowth.com/en-us/podcast-recordings) - [The Unbound Library](https://www.unboundgrowth.com/the-unbound-growth-library) - Events - [Upcoming Events](https://www.unboundgrowth.com/upcoming-events) - [On-Demand Events](https://www.unboundgrowth.com/on-demand-events) - [Blog](https://www.unboundgrowth.com/blog) - [Contact](https://www.unboundgrowth.com/contact) ![Blog Cover Image 1](https://www.unboundgrowth.com/hubfs/Blog%20Cover%20Image%201.png "Blog Cover Image 1") # Unbound Growth Blog # How sales leaders should be reimagining their sales strategy in the midst of this isolating pandemic Posted by [Carole Mahoney](https://www.unboundgrowth.com/blog/author/carole-mahoney) on 9/8/20 7:30 AM - [Tweet](https://twitter.com/share) ![Karthi Mariappan - How Sales Leaders Should Be Re-Imagining](https://www.unboundgrowth.com/hs-fs/hubfs/Karthi%20%20Mariappan%20%20-%20How%20Sales%20Leaders%20Should%20Be%20Re-Imagining.png?width=1200&name=Karthi%20%20Mariappan%20%20-%20How%20Sales%20Leaders%20Should%20Be%20Re-Imagining.png) In today's environment, businesses across the board are having to adjust and make changes almost daily. The same holds true for salespeople and sales leaders. In this clip, Karthi Mariappan discusses how sales leaders should be reimagining their sales strategy in the midst of this isolating pandemic.     **Carole Mahoney:** So, let's talk about some pivots and changes. As sales leaders are reimagining what the new normal looks like, what should they be keeping in mind as far as how to change their strategy in the midst of this pandemic? What are you seeing? **Karthi Mariappan:** Yeah. So maybe I'll answer this in three important points, but let's look back and understand how much change has occurred. This change, this last hundred days, what will we see as a human race? We have not seen it for the last hundred years or so. So there is no playbook existing with any businesses, even the top fortune hundreds, they don't have a playbook. Even Goldman's doesn't have a playbook. So the important key here is, how do you innovate? How do you understand? How do you reconnect? So that is the first part. So as a human race, we are being very innovative and the stress, and this is one such area where we can be original. The second point, important part is it's not selling anymore. It's about giving. Giving the value, making that connection. How do you actually transfer the value proposition? How do you help them do their job, you see, is what is going to be very important in that selling part. So that will be the second important part. And third, not the least one is, not being tone deaf. Understand and empathize as the human race, as the person you are trying to talk to. Understand how much effect that's been on each individual, each organization, each country, and deliver the message. That will be the key. So the third important part I would say. **Carole Mahoney:** Yeah, absolutely because it's, I think, a misnomer or an injustice that we do as sales leaders sometimes, where we look at spreadsheets and numbers. And now more than ever, we need to bring the human back into our sales strategy and into our sales processes and realize the reason we're doing this, yes, we need to grow revenue, but we're also trying to solve problems. We're trying to make the world a better place. And I think that is absolutely an important lesson. **Stay tuned to learn more!** Coming up next; How selling changed in the past few years and what new opportunities for sellers to connect with prospects and buyers. Subscribe to the Unbound Growth blog or to our Youtube Channel for more! Or check out the on-demand session of [What Sales Can Learn From Karthi Mariappan](https://www.brighttalk.com/webcast/14877/413826)! 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