I know... it is a phrase that has been beat to death and held up as a banner to internet marketers everywhere. It is the elephant in the room wearing a tu-tu, so I felt I had to address it at least once.
"Conversion optimization, what is that and what is the point?" was a question recently posed to me. I love it when people want to get down to the basics and find out not just the what, but the why. A simple question deserves a simple answer. So...
A house is being built across the street from me, and it does not cease to amaze me how quickly a structure with so many internal systems can be put together. Trees are cut, big heavy (and expensive) equipment wakes you up in the morning, and...
It is always refreshing to know that you are not alone in the world, that there are others like you who think (and act) like you. This was how I felt after returning from NYC to attend Future Now's Persuasive Online Copywriting and Call to Action...
The first step for any internet marketing campaigns is to set your objectives. What do you want your website, email, blog, or pay-per-click campaign to accomplish? Are you looking for new leads, trying to populate a webinar, increase the sale of a...
