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The 5 Elements of Persuasive Copywriting

There are some common elements to keep in mind when writing copy that persuades web readers to take action. Remember that you are trying to convince someone to part with their their time or money- commodities that are hard to part with.

SEO & Persuasive Copywriting: Write Eye-Catching Headlines

Why are Good Headlines so Important?

Priming the Pump: 10 Tips to Keep the Writing Well Running

Written by Guest Blogger Deborah McClean.