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When your sales calls bring up emotions

Posted by Carole Mahoney on 3/26/24 7:45 AM

When your sales calls bring up emotions

Understanding emotions is really important in sales conversations. Emotional intelligence is key to sales success because it helps manage the fear of rejection and stay focused. Emotions can make it hard to make good decisions during discovery conversations. So, it's important to stay in control of your emotions for productive discussions.


"Emotional intelligence is key to sales success because it helps manage the fear of rejection and stay focused."


Remember, taking care of yourself is an important part of being successful in sales. Finding moments of calm in the middle of a busy day can help you stay focused and clear during conversations. 

Try one of the following:
  • Walking
  • Meditation
  • Yoga
  • Or simply spending time in nature

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But self-care is more than just stress management. 

It means:

  • Being fully present
  • Listening carefully to your clients
  • Creating a space for real connection and understanding by removing distractions and focusing on their needs.

"Understanding the emotions involved in sales conversations requires empathy, self-awareness, and mindfulness."


Emotional involvement isn't a weakness. 

However, it's important to recognize when emotions cloud your judgment. By accepting and handling these emotions, you can remain objective and lead conversations toward productive results.

Understanding the emotions involved in sales conversations requires empathy, self-awareness, and mindfulness. It's important to know the common issues like seeking approval or fearing rejection. This helps you address them proactively and focus on the client's needs.

It's not about you

Remember, it's not about you—it's about finding solutions that meet your client's objectives. You can earn trust, create meaningful connections, and boost sales by focusing on their needs and staying emotionally grounded.

Always remember to take care of yourself and stay focused during sales conversations. Embrace the ups and downs of these interactions. Doing so will help you improve your sales skills and build stronger, more genuine relationships with your clients.

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Topics: sales techniques, sales tips, Business Success, sales success, Business strategies, discovery