If I see one more post about personal branding, I might scream. So forgive me this personal rant if you will.
How will the world see and perceive you? Will they see you as somebody worth listening to? Why do you care? Or is it just something that we need to feel validated? Stop worrying about your personal brand. Jeez, just be who you are.
I have shared Peter Caputa's article from last year countless times with entrepreneurial salespeople. The key point we want them to get is the need for them to establish their own thought leadership. (Stop relying on marketing to do everything for you). You have to be more than just a salesperson, you actually have to know what the hell you are talking about! Why?
The older I get, the more I believe that true leaders don’t seek to be leaders. They do what needs to be done, and if people follow along, great. If they don’t- it doesn’t matter. Leaders do it anyway. Why? Because they know that it’s the right thing to do, not the popular thing.
Back to Pete’s article. Why are most sales people willing to do the 3 things he says? Because they want to sell more of course!
Here's my rant for 2016. What about the responsibility you have to your buyer to give them the best answer and solution for their problem? If the heart of a sales person is to be the connection between a problem and an answer, you can’t do that if you first concern is yourself and whether or not that blog post you write is going to get you more sales. It’s whether or not it helps someone else.
If you still want help with your "personal brand", we wrote the roadmap for you. Use it to make the world a better place.