You know that your value proposition is crucial in being able to effectively sell.

Check out this clip featuring Karthi Mariappan, the Co-founder and CEO of Hippo Video, to learn more about why missing the point with value prop is a major mistake. 

Carole Mahoney:
You've built products, you've grown revenue, you've started a company, over the past 16 years. So what is the one thing, or the one mistake that you've made along the way, that you feel that you've learned the most from in that 16 years?

Karthi Mariappan:
Yes. One important lesson as a sales person, I learned is, it's selling is not, alone, the job of the salesperson who will be in touch with us. Everyone inside the organization, need to understand what value prop you are giving as a product, as a service to your customers. Understand that deeply. And whatever you try to sell it within your organization in that way, so that you always wear that customer hat and understand and trying to sell.

So that is one mistake I learned, early in my life, wherein we had built a product and we were pushing the sales, trying to sell, and it was not selling. We did not understand whether the team, the sales person, and in what tactics. Then we really understood, the value prop was not transferred internally as well. So people who are building it, assuming certain things, and they did not realize how to sell that feature, et cetera. So it started from your product design, your product management, product marketing, everywhere. We now emphasize, how do you sell this? whatever you built, whatever you designed, for your end user so that it becomes easier for the salesperson?

Carole Mahoney: 
Yeah, absolutely. And I think that is such an important lesson for us all to take in for a moment, because we always think of, the selling is the job of the sales team. And really, if you have the kind of culture of excellence that is necessary to survive and thrive in this new environment we find ourselves in, it's that reality that we're all in sales. Everyone is selling in the organization, whether you're the CEO trying to motivate employees, whether you're the marketer trying to build brand awareness, or the sales person, or the customer service person, or the support person. We are all in some type of a sale, and the more that we can embrace that, and put the customer first, I think that we're going to be able to make those pivots and changes that are necessary.

Stay tuned to learn more from Karthi!
In the next clip from this series, learn what Karthi has to say about how sales leaders should be reimagining their sales strategy in the midst of this isolating pandemic. And don't forget to subscribe to the Unbound Growth Youtube channel to watch more clips like this.