Unbound Growth Blog

Business Development Consulting with Branding & Creative Directors

Posted by Dale Berkebile  12/14/12 10:46 AM

Why is the role of creative director important to business development?

Carole and I had a great conversation the other day. Part of the conversation we discussed "Creative Directors" and what I see their function is in the world of business development consulting. Typically creative director is a title used in advertising agencies, but I think it could be even more usful when tied to a bigger picture like business development and sales growth. Here's how I see it playing out…

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Topics: sales, sales strategy, branding, business development consulting

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