Is this a Question of Smarketing Ethics?
One of my contacts sent me this story of self control and marksmanship with an itsy bitsy shooter by a woman against a fierce predator. How could such a little weapon be powerful enough to protect her? I'm...
Carole Mahoney
Recent Posts
How Stephen King Might Create Buyer Persona Profiles
Buyer persona profiles seem to be in fashion these days with the push for content marketing to become relevant and compelling, not keyword stuffed and boring. Creating content, whether that is...
A fellow Inbound Networker asked me some basic questions about Smarketing recently, and I promised her a blog post on the answers. After the 4th page, I thought it best to answer her questions in 2 parts. This post is part 2, for part 1, read the...
If Content is Currency, It's Worth Doing Right
You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penguin and Content Marketing", that should get you caught up. (or you...
Unconventional Sales Strategies
One of my contacts recently asked their network of sales experts to offer their top traits of a sales rockstar (apparently this is what the kids are calling the best sales people these days).
Although I don't...
Disclaimer: If your mandate is to "deliver share-holder value" or "make a paycheck", then this post is not for you.
Why I Read It
My reasons may be different from yours. Even if you have no interest in writing a book, this is one I would still recommend for your business book library. Skip ahead to "What I Learned" and ask yourself how you could apply the lesson...
Why Sales 2.0 Tools Might be Hazardous to Your Sales Process
There seems to be a lot of buzz lately about sales 2.0 tools. Sometimes I feel like I am waving my arms at the masses and screaming "WAIT!" *sigh* If people just did what I told them,...
What is a Sales and Marketing SLA?
A SLA, or service level agreement, is like a contract between sales and marketing departments or functions. It is the feedback and handoff that happen between the sales and marketing functions as a buyer enters...
This is mostly an observation that I felt compelled to point out. It stems from many sales conversations, my hubby's latest college course on media convergence, and a hot new TV show that caught my eye.
