As you develop your ideal customer profile, how do you know if it is realistic?
I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel...
Carole Mahoney
Recent Posts
What does customer experience mean to your business in the 21st century?
"Remember the golden rule. He who has the gold, makes the rules."
Do you suffer these common sales and marketing alignment ailments?
Over the past year, I have talked to dozens of marketers, sales professionals, executives and entrepreneurs about Smarketing. Most agreed that aligning sales and marketing processes...
Are you an entrepreneur who eats what you kill?
A few weeks ago I was having a LinkedIn exchange with a fellow group member. Eventually we got to a point where he said this in his email.
When everything goes wrong, what sales strategy will save you?
You know how sometimes it seems that everywhere you look, there is a message that repeats itself? I can't tell you how many conversations I have with entrepreneurs that they don't know...
Sales 2.0 isn't about salesforce automation software
In my first year of college, I took accounting. I learned about credits and debits, ledgers and journal entries. The most advanced part of the class was using excel. A lot of students in the...
Why might focusing on Entrepreneurs and Small Businesses be a good sales strategy?
I hope I am not letting the cat out of the bag, but this is the only strategy I can think of, right now, that makes sense for a sales director of a software company...
Can the Smarketing approach change your business, or your life?
Last week I talked with an entrepreneur who has a child with ADHD. I have heard many life and business coaches say that nearly every entrepreneur is, or has, some form of ADHD. I don't...
What sales and marketing taught me about fishing.
The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the...
A salesman is a better marketer or a marketer is a better salesman?
These days, if you are not entrepreneurial in some way- you are being left behind. It is no longer a phrase exclusive to small businesses and start-ups. The most successful company...
