Are Customer Personas a Valid Marketing Methodology?
There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among...
Carole Mahoney
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This was a guest post from Stacie Chalmers.
Step 4 & 5: Internet Marketing Measurement, Testing & Optimizing
"No one ever won a race looking sideways." ~Chris Brogan
Step 3: Implementing the Plan
Harnessing the herd without going over a cliff.
Step 2: The (Action, Conversion, Marketing) Plan
Putting the map together to navigate safely to your destination.
Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost)...
Step 1- Internet Marketing Research
"A Dream is Just a Dream. A Goal is a Dream With a Plan and a Deadline " ~Harvey Mackay
Learn everything you can about the landscape you need to navigate.
This was a guest post from Stacie Chalmers.
As the 1986 wonder-hit 'Save Some Time for Me' goes:
I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients should be asking me, or recent trends and topics that I have read elsewhere (that I either agree with...
I drive a lot, and some of the ways that I amuse myself is reading vanity plates in traffic. Some have humored me and I have even taken pictures of a few. (like the guy in the convertible mustang who had the plate "NOWIFE". I sent that one to my...
