Ready or not- it has been here for a while and if you are just coming around to this realization you may have some catching up to do.
Carole Mahoney
Recent Posts
Recently, I heard a salesman say that his CEO is telling his sales team that they are going to have to work for 20% more business just to generate the same amount of revenue as last year. And he is most likely completely correct.
The question then...
Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using...
Yesterday a report published by Nielsen stated that even though people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the...
So I put Dunkin' Donuts to the test again today. It is not intentional that I seem to pick on them, it is random chance. But perhaps it is that the smell of coffee that sharpens my senses and my pen.
In one of my previous posts I talked about the...
It seems that everyone is talking about investing more in marketing during a recession. Since early 2008, leading bloggers and organizations have been telling businesses that they should be spending more on marketing in a recession. On the surface,...
So a recent call with one of my favorite clients (they know who they are)- prompted a discussion of the changes in marketing with the advent of SEM and social media. Lisa, you put it brilliantly when you said it still comes down to a simple...
Smarketing, Business Development and the Learning Organization
An article in Business Week caught my attention as I waited in my doctor's office recently. "How the Mighty Fall" featured a book excerpt from Jim Collins where he discusses 5 stages of...
If you still think that your online marketing success is defined by the number of visitors to your website, your click-through-rate (CTR) for your paid campaigns, or the open rate for your email campaigns then you may be missing a very large piece...
A recent Washington Post article by Michelle Singletary was published in my local Sunday paper's business section titled "Watch What you Tweet". It caught my attention not only because I knew right away what the article was about, but also because...
