In one of my previous posts I talked about the...
An article in Business Week caught my attention as I waited in my doctor's office recently. "How the Mighty Fall" featured a book excerpt from Jim Collins where he discusses 5 stages of...
If you still think that your online marketing success is defined by the number of visitors to your website, your click-through-rate (CTR) for your paid campaigns, or the open rate for your email campaigns then you may be missing a very large piece...
A recent Washington Post article by Michelle Singletary was published in my local Sunday paper's business section titled "Watch What you Tweet". It caught my attention not only because I knew right away what the article was about, but also because...
Are taglines like:
I know... it is a phrase that has been beat to death and held up as a banner to internet marketers everywhere. It is the elephant in the room wearing a tu-tu, so I felt I had to address it at least once.
"Conversion optimization, what is that and what is the point?" was a question recently posed to me. I love it when people want to get down to the basics and find out not just the what, but the why. A simple question deserves a simple answer. So...
A house is being built across the street from me, and it does not cease to amaze me how quickly a structure with so many internal systems can be put together. Trees are cut, big heavy (and expensive) equipment wakes you up in the morning, and...
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