Whether you are a sales person in a company or a founder of a small company- you have a sales process already. Whether it is effective, scalable, and most importantly- designed around your ideal customer’s buying process is a whole other story.
It’s widely known that one of the main obstacles for sales success is that awful desire to be liked. Luckily I don’t suffer from that.
Now, not needing to be liked is not the same thing as saying whatever is on your mind all the time. It is a...






