I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients should be asking me, or recent trends and topics that I have read elsewhere (that I either agree with...
I drive a lot, and some of the ways that I amuse myself is reading vanity plates in traffic. Some have humored me and I have even taken pictures of a few. (like the guy in the convertible mustang who had the plate "NOWIFE". I sent that one to my...
Ready or not- it has been here for a while and if you are just coming around to this realization you may have some catching up to do.
Recently, I heard a salesman say that his CEO is telling his sales team that they are going to have to work for 20% more business just to generate the same amount of revenue as last year. And he is most likely completely correct.
The question then...
Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using...
Yesterday a report published by Nielsen stated that even though people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the...
So I put Dunkin' Donuts to the test again today. It is not intentional that I seem to pick on them, it is random chance. But perhaps it is that the smell of coffee that sharpens my senses and my pen.
In one of my previous posts I talked about the...
It seems that everyone is talking about investing more in marketing during a recession. Since early 2008, leading bloggers and organizations have been telling businesses that they should be spending more on marketing in a recession. On the surface,...
So a recent call with one of my favorite clients (they know who they are)- prompted a discussion of the changes in marketing with the advent of SEM and social media. Lisa, you put it brilliantly when you said it still comes down to a simple...
Smarketing, Business Development and the Learning Organization
An article in Business Week caught my attention as I waited in my doctor's office recently. "How the Mighty Fall" featured a book excerpt from Jim Collins where he discusses 5 stages of...
