Why can't marketing and sales just get along?
This is not a new problem, it has existed, since, well.... always! I call it the blame game.
Is LinkedIn the red headed step child of the big three?
In preparation for my LinkedIn presentation at Social Media FTW, I came to realize how much LinkedIn is ignored. I actually started realizing this when clients would ask me, "How do I get more...
What is Facebook Places?
Facebook has recently launched a new Application called Facebook Places, a location based app that utilizes your cell phone to allow you to let your friends know where you are based on your GPS location.
It's okay to be a narcissist, really?
You may have heard a lot of talk in the social media channels warning you to 'not be that guy' and self-promote yourself more than you do others.
Why are Good Headlines so Important?
Part 1 of 3: Five Planning Tips for Your Video
Criticism of Customer Personas in Online Marketing
Mr. Spock, Are Personas Practical and Logical?
"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown
Written by Guest Blogger Deborah McClean.
Are Customer Personas a Valid Marketing Methodology?
There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among...
