Blog Cover Image 1

Smarketing and Inbound Networking- Bedfellows?

Why might focusing on Entrepreneurs and Small Businesses be a good sales strategy?

I hope I am not letting the cat out of the bag, but this is the only strategy I can think of, right now, that makes sense for a sales director of a software company...

Smarketing for Entreprenuers with ADHD

Can the Smarketing approach change your business, or your life?

Last week I talked with an entrepreneur who has a child with ADHD. I have heard many life and business coaches say that nearly every entrepreneur is, or has, some form of ADHD. I don't...

Got Revenue? Need More? You pick: Sales, Marketing, or Door #3?

A salesman is a better marketer or a marketer is a better salesman?

These days, if you are not entrepreneurial in some way- you are being left behind. It is no longer a phrase exclusive to small businesses and start-ups. The most successful company...

The sales strategy you need to kill now.

Are your sales scripts creating sales zombies that kill your sales?

I was asked recently what my opinion of sales scripts are. I hesitated to say that I think they are a complete waste of time and create lazy salespeople, simply because many...

What is the best way to get sales and marketing teams to collaborate ?

Why can't they understand the importance of working together? 

A marketing person asked this question on sales and marketing alignment LinkedIn group a few weeks ago. Here were some of the answers offered.

Why are Marketers Afraid of Smarketing?

You can teach sales to do marketing.

You can't teach marketing to do sales. Perhaps that is why you will have a hard time finding a college program that offers a sales degree. Most sales people have learned on their feet, in real life, not behind...

Smarketing for Entrepreneurs: The Pitfalls & Opportunities

If you are both the Sales & Marketing person in one, how can Smarketing help you?

This is a question I am asked frequently, most recently at the Maine Marketing Association lunch and learn where Rick Roberge and I talked about common sales and...

Book Review: What Switch and Smarketing Have in Common

Why I Read It

Change is hard. Knowing what to change, how to change, and predicting whether or not it will be worth it are daunting and overwhelming questions for anyone. Whether it is a change in your personal or business life, we are all trying...

Lead Quality a Problem? The #DIRFT Method & Smarketing

“Quality is caused, not controlled.”

#DIRFT, or (Doing It Right the First Time) is a phrase that has come across my radar a lot lately. The absolute critical importance of quality is a point that was raised on my April Fool's day post.

Mahoney Internet Marketing to Close Doors

It's been a fun 5 year run. Until today. Because as of today, the beginning of Q2, MiM is no longer accepting new clients.No, this is not an April Fool's day joke post.This is real."Why stop now, why give it up?" Might be your next question.Simply...