I walked into my first group session with my heart pounding, wondering if I’d just wasted an hour of my life. The room buzzed with nervous energy—founders and small business owners who looked a lot like me, all wrestling with the same question: how do I actually make sales work without burning myself out?
That first hour taught me something I’ll never forget: without structure, you’re not scaling—you’re guessing. And guessing is expensive.
Ready to see how fresh perspectives can transform your sales game?
FOUNDER-LED SALES TRAINING AND COACHING COHORT PROGRAM: This 90-day course includes live classroom and lab sessions.
With only four founders per group, seats fill fast, so reserve your spot today!
Learning from Other People’s Hard Lessons
One founder admitted she’d wasted months chasing unqualified leads. Her honesty cut right through me—I realized I was on the same path. It wasn’t just about inefficiency. It was about draining cash, time, and energy I didn’t have to spare.
Hearing her story gave me a shortcut. I didn’t have to bleed resources to learn that lesson the hard way.
Getting Called Out (In the Best Way)
When I defended one of my ideas, someone across the table asked a simple question that exposed my blind spot. It stung—but it saved me from spending thousands on a tactic that looked clever on paper but wouldn’t have worked in practice.
That’s what happens in group sessions: you don’t just hear stories, you get an objective lens that helps you see what your own bias hides.
Building Something That Sticks
We didn’t just swap stories. Over several weeks, we built a repeatable sales framework together—real steps for lead generation, qualification, and follow-up. By co-creating it, we owned it. And that ownership meant accountability. No more random experiments. No more wasted time.
What is included in the buyer first coaching and training program?
Looking back, group sessions gave me three things I couldn’t get alone:
- Fresh perspectives that challenged my tunnel vision
- Objective insights that saved me from costly mistakes
- A structured framework I could actually stick to
