***Note: this post has been updated- click here to get the latest.***

How has the Internet changed your life? Your relationships? The way you do business? If you have been around for more than 20 years, you know.

Before the Internet, salespeople held all the power because they had all the information that a buyer needed. It was buyer beware.

The Internet turned the tables completely around and gave the power to the buyer. Now it’s seller beware. Sales cycles are longer, revenues are lower.

How do you find new customers? How do they find you? What do they know about you before you know they even exist?

The buyer seller relationship is not what it used to be. And even though you would be hard pressed to find someone who didn’t know that, it would be even harder to find someone who knew what to do about it.

It’s not sales versus marketing, it’s about the buyer. It’s not Inbound versus Outbound, it’s an “Allbound” Unbound integrated and holistic approach. Whatever it takes to grow business by helping buyers buy the right thing, at the right time, in the right way.

That sounds very personal. And it is. When we chose the new company logo, we ended up going with the one that closely resembles a Triskelion Celtic symbol. When you look up the meaning, it was all about action, cycles, progress, and forward motion in the endeavor to reach understanding.

And that is the Allbound Associates Unbound focus- understanding the buyer and their world, their challenges, their problem, their hoped-for solution. We do that through the personal growth and development of individual people working as a team towards that common goal with their own companies.

We market, sell and deliver together, in the best interest of the client. Learn more about the services we offer to help you increase revenue and grow your business!