Unbound Growth Blog

Jess Stark

Recent Posts

Social Networking for Business: Where To Start

Posted by Jess Stark  11/2/11 9:45 AM

Business Networking is Essential

According to Harvey Mackay in Dig Your Well Before You're Thirsty, building your network is the most important thing you can do for your business presence.  It can make or break you. 

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Topics: book review, social networking for business

Why Spock Would Have Mind-Melded Twitter, Facebook and LinkedIn

Posted by Jess Stark  11/1/11 11:35 AM

Last week, the Hubspot Unicorn posted wise words from the most logical source there is: "The miracle is this - the more we share, the more we have."

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Topics: social media

Is Content Marketing taking the throne?

Posted by Jess Stark  10/17/11 4:07 PM

“Content is King.”

We’ve been hearing this phrase since 1996 when Bill Gates first predicted that success on the Internet would be in the form of sharing information and entertainment. This one motto has been a driving force behind the growth of blogging, social media sharing and search marketing.
 
Maybe it’s time to refresh the mantra. How about “Content Marketing is King?” One tiny problem is that many businesses – and even some marketers – aren’t exactly sure how Content Marketing fits into the larger Internet Marketing picture. In fact, some businesses may be confused by the terminology and how Content Marketing and SEO differ. Before we’re all drowning in an alphabet soup of buzzwords, here’s a quick glossary of Internet Marketing terms: 

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Topics: copywriting, content marketing

Are you taking your marketing strategy seriously?

Posted by Jess Stark  9/20/11 12:44 PM

This blog was co-written by Jess Stark and Cheri Gaudet.

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Topics: marketing strategy, sales and marketing alignment

3 Ways to Stay On the Content Writing Wagon

Posted by Jess Stark  8/31/11 6:32 PM

It’s easy to fall behind on producing fresh, custom web content.  I write and edit blogs and websites for a living and it’s tough to set aside time for my own content writing (let alone create a content library). But if you’re serious about reinforcing your brand online, engaging with online communities and making your site visible to search engines, resist the temptation to fall off the content writing wagon!

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Topics: copywriting, content marketing

Using LinkedIn for SMarketing

Posted by Jess Stark  8/24/11 1:30 PM

Rick Roberge of Kurlan and Associates recently posted a blog entitled, Are your Marketing and Sales Synchronized?  In many cases, they aren't, but when they DO learn to work together, you get amazing results!

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Topics: sales and marketing alignment

Explaining Inbound Internet Marketing to a 5 year old

Posted by Jess Stark  8/10/11 4:07 PM

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Topics: inbound internet marketing

Lead Nurturing one Crumb at a Time

Posted by Jess Stark  8/3/11 1:30 PM

What can Hansel and Gretel
 teach us about lead nurturing?

Hansel knew that without a trail to follow home, he and his sister would easily get lost in the woods.  The same thing can happen to your prospect.  With a flood of emails coming into his inbox every day, your email can easily get lost in the woods, and your prospect can get lost and frustrated searching for the best way to find his way to you.

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Topics: lead nurturing

Learning How to Ride the Lead Nurturing Bicycle

Posted by Jess Stark  7/28/11 11:30 AM

What is the Lead Nurturing Bicycle?

Lead nurturing is a lot like learning to ride  bicycle.  You have to take it in steps.

 The first time you get on a bike, you won't be able to win the Tour de France. The same goes for lead nurturing - you're not going to win a sale the first time they download a white paper.

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Topics: lead nurturing

Inbound Marketing in The Netherlands: Colt International [Case Study]

Posted by Jess Stark  7/25/11 11:30 AM

Today's post is a guest post from Robbert van den Heuvel, owner of the first Dutch Certified Hubspot Partner: Heuvel Marketing.
Heuvel Marketing is working closely with other European agencies to assist international companies with the development and execution of a uniform and cohesive inbound marketing strategy for their multilingual markets.
Robbert is a Certified Inbound Marketing Educator and has access to a vast international network of high quality inbound marketing service providers in the fields of SEO, copywriting, content curation, SEA, social media campaigning and marketing automation.


Colt International was born as a family business, founded by Jack O'Hea in 1931, and has grown steadily since. Still a family business, today Colt International is present around the world, providing healthy, comfortable and safe working conditions in industrial and commercial buildings. 
This case study describes why the Dutch branch of Colt International implemented an inbound marketing strategy and what steps they have taken to achieve their goals.

 

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Topics: small business marketing resource, marketing tips for small businesses, marketing ideas for small businesses

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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