Unbound Growth Blog

From the mouths of babes...

Posted by Carole Mahoney

 1/20/10, 1:49 PM

Are taglines like:

"Just Do It"

or

"Life Comes at You Fast"

a thing of the past?

So my question is simple- in the new age of marketing (ie: Web 2.0, social media, blogging, Tweeter, Facebook, etc...et al) is there still a place for traditional marketing tactics? Can the right tagline make a difference in branding and having your customers remember you before your competition?

A few days ago my answer would have been yes, there is still a place for traditional marketing in this new age of marketing, but it's place will be different, have a slightly altered role.

Then earlier today my husband was rear-ended, possibly totaling our new (gulp- yes, I am admitting it and putting it out there for all the world to see)...minivan (god- that was painful).

Anyway, after making sure everyone was ok and figuring out what to do next, we sat around the table with our store bought frozen pizza dinner with the kids. My youngest comments on the nights events with one simple statement:

"Well mom, life sure does come at you fast!"

And I paused, and thought- where have I heard that before? And when I realized it was the tagline for my insurance company, I laughed, turned to my son and asked him, what made you say that? His response? "I dunno, it just popped into my head."

So I wonder, when my insurance company came up with that tagline to resonate with it's potential customers- was a 10 year old part of their target market?

So what do you think- target on or target off?

Oh, and for those of you who are dying to know- yes, we will be getting another minivan.

Topics: marketing strategy, branding, taglines

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