So does inbound have anything to do with gorgeous women (or men)?
You better believe it. I'll show you. Let's talk about marketing in general first.
You see a gorgeous girl at a party. You walk up to her and say, "I am very rich. Marry me." That's DIRECT MARKETING.
You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He is very rich. Marry him." That's ADVERTISING.
You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you called her and say, "Hi, I am very rich. Marry me." That's TELEMARKETING.
You are at a party and see a beautiful girl. You get up and straighten your tie, walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, 'By the way, I'm very rich. Will you marry me?' That's PUBLIC RELATIONS.
You are at a party and see a gorgeous girl. She walks up to you and says, "You are very rich." That's BRAND RECOGNITION.
You see a gorgeous girl at a party. You walk up to her and say, "I am very rich. Marry me." She gives you a nice hard slap on your face. That's CUSTOMER FEEDBACK.
You jump on the bar and yell, "Who else is horny and has low standards?" That's SALES.
So what's inbound?
You take a shower, shave and put on some clean clothes. You go to a party. Everyone in the room smells bad. A gorgeous girl walks up to you and asks you which way to the rest room. You tell her to use the one on the other side, it's cleaner- the one over there is shared and dirtier. The used car salesman next to you overhears her and pushes his business card in front of her and says, "Hey baby. How you doing?" She rolls her eyes at him, and thanks you. After she returns from the cleaner restroom she thanks you. You buy her a drink and get to know her more. She gives you her number and an hour later asks you to dinner.
Join me at #Inbound15 in Boston, (register here with my speaker code CM2015 for 25% off tickets!)