Unbound Growth Blog

Challenge Question: The Importance of Marketing? Or a Lack of Sales?

Posted by Carole Mahoney

 7/20/12 10:37 AM

Are you an entreprenuer who eats what you kill?

A few weeks ago I was having a LinkedIn exchange with a fellow group member. Eventually we got to a point where he said this in his email.

"Unfortunately, ABC company did not succeed and is in the process of being shut down.  We were never able to get the marketing traction needed to earn enough revenue.  I'm working now on a new venture, XYZ Corp, that is focused on helping <insert product/service> in <insert assumed target market>. We are still in the very early stages, so you won't hear from us for a few months at least."

Fast forward to yesterday, when a new client said to me, "We eat what we kill." They are about to make a big switch in their diet. I'm their diet coach. They seem committed, one of the primary keys for success.

The challenge question(s)- is it the overlooked importance of marketing, or is it an underestimated lack of sales that causes a product, service, or company to fail?

Who is ultimately responsible for revenue?

How do you start to improve results?

 

Topics: sales, marketing, entrepreneur

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

Subscribe Here!

icon-ebooks-eguides-1.png
Download eGuides and eBooks to start using today to help improve inbound sales, and your sales management skills
Download now.
icon-worksheets-templates-1.png
Access the worksheets, recordings, and slide presentation with notes for sample sales and marketing training we use.
Access here.
icon-videos-audio-1.png
Access all of the previously held webinars and other live interviews for real world sales analysis and role playing
Watch now.

Posts by Topic

see all