Unbound Growth Blog

Are experts still needed in the age of the business blog?

Posted by Carole Mahoney

 5/3/13, 3:48 PM

And other Sales and marketing thoughts for the weekend.

Looking back over the past week's conversations, blog post reads and other things that have caught my eye, these questions seemed to stick with me on my Friday review. And sure, maybe I'm feeling Seth Godin-ized now that I know he will be keynoting at Inbound2013. And perhaps these are just my reflections and mean nothing to anyone but me. (Is that why Seth doesn't allow comments on his blog? hmmm)

And if others can use pictures of puppies and babies, why not I? So...

Smarketing reflections resized 600

Do we still need experts or do we think we are smart enough to figure it out ourselves?

Should we allow people to call us experts when all we do is tell them how we did it?

Do we really believe we can solve all our problems through Google search? 

Why do the majority of us still use emotion in our buying process, despite all the information available to us?

How bad are we at assessing ourselves? What danger does that pose to ourselves and others who look to us for guidance?

Is the foundation of journalism the research, writing, and education of others? Or is it the committment to consistantly digging through the bias' of yourself and your sources for objectivity?

Is truth really just a matter of perception?

How do our daily acitivities and environment effect our balance between bias and objectivity?

What do you think? How would you answer these questions?

Topics: sales, marketing, sales assessment

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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