Inbound Marketing Best Practices Isn't Just Marketing
Every Wed at noon I moderate a live panel discussion with other members of the Inbound Networkers Linkedin Group. This past week, 8 of us talked about some of the do's and don'ts of marketing. Now even thought we started on this topic, it seemed to bleed into sales and service as well. Is that because we can't stay on topic?
Or is it further evidence that you can't have a discussion about do's and don'ts in marketing without taking sales and service into consideration as well? As more and more companies are forced to become more transparent, they are becoming more collaborative and more focused on their buyers and what delights them.
As it f&*ing should be.
You can catch the recording here. Check out a summary of our comments below.
DO: Get sales involved.
DON'T: Assume that all sales people are rock stars.
Read more about Rick's take on the "5 Dumb Things That Kill Inbound."
DO: Be buyer persona and niche focused.
DON'T: Wing it.
DO: Make it easy to share.
DON'T: Assume, test it out.
DO: Be careful what you say, don't swear.
DON'T: Think one size fits all. Segment!
Read more about what Karl means when he says be careful about what you say in your marketing on his blog.
DO: Make marketing accountable to revenue.
DON'T: Forget to talk to your customer.
DO: Prospect by going to past clients.
DON'T: Allow communication silos between sales and marketing.
DO: Align compensation and goals to performance.
DON'T: Pit departments and/or roles against each other.
DO: Surveying internally and externally regularly.
DON'T: Ignore the bad, address it.
What can you learn or add to the discussion? Join the Inbound Networkers Linkedin group and vote on our next topic, or suggest a topic in the comments below. Maybe you will meet some other like minded people that could help you grow your business.