Earlier this month at the AA-ISP Boston chapter meeting, Sangram Vajre and Trish Bertuzzi joined forces to discuss Account Based Revenue. It seems like everywhere I look lately, account based sales and marketing is being mentioned. I have to admit that I didn’t pay a lot of attention to it, but have been keeping tabs on the trend. After the sales and marketing alignment, then the sales enablement trends, I felt a little weary of the next catch phrase being thrown about. If everyone else is doing it, that’s enough reason for me not to sometimes.
