Unbound Growth Blog

What is all the Account Based buzz about?

Posted by Carole Mahoney  12/20/16 7:00 AM

Earlier this month at the AA-ISP Boston chapter meeting, Sangram Vajre and Trish Bertuzzi joined forces to discuss Account Based Revenue. It seems like everywhere I look lately, account based sales and marketing is being mentioned. I have to admit that I didn’t pay a lot of attention to it, but have been keeping tabs on the trend. After the sales and marketing alignment, then the sales enablement trends, I felt a little weary of the next catch phrase being thrown about. If everyone else is doing it, that’s enough reason for me not to sometimes.

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Topics: sales strategy, strategic planning, account based

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