When I was of a certain age, I was a Girl Scout. I actually started as a Brownie in kindergarden and continued on through middle school. I think it was my mom's way of keeping me out of trouble (well, she tried).
It sounds so easy right? Someone who comes to you should be much easier to close then someone you had to get in front of. For the DIY entreprenuer, marketing or sales person it would seem like a no-brainer.
This was a guest post from Stacie Chalmers.
If you still think that your online marketing success is defined by the number of visitors to your website, your click-through-rate (CTR) for your paid campaigns, or the open rate for your email campaigns then you may be missing a very large piece to the puzzle.