Unbound Growth Blog

The Inbound Culture Affect on Customer Engagement

Posted by Carole Mahoney  7/14/13 8:21 PM

The past few months I have talked to a lot of non-profit associations, advocacy groups, Chamber of Commerce and even read the 60 page "2013 Membership Marketing Benchmark Report" at least three times now (ok, skimmed it slowly). And even though it is a survey for membership organizations, the goals that 74% of all types of associations share with 21st century businesses seem the same.

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Topics: inbound, customer retention, customer acquistion, customer engagement

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