Unbound Growth Blog

Applying Buyer Persona Modes to Create Customer Focused Copy

Posted by Carole Mahoney  2/17/13 8:46 PM

If Content is Currency, It's Worth Doing Right

You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penquin and Content Marketing", that should get you caught up. (or you can just take my word for it).

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Topics: marketing strategy, sales and marketing alignment, copywriting, customer personas, customer profiles, buyer personas

CEOs- Are Your Buyer Personas Just a Figment of Your Imagination?

Posted by Carole Mahoney  8/26/12 9:30 PM

As you develop your ideal customer profile, how do you know if it is realistic?

I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel when they set people up.

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Topics: customer personas, customer profiles, buyer personas

The Only Real Rule of Inbound Sales and Marketing

Posted by Carole Mahoney  8/22/12 8:00 AM

What does customer experience mean to your business in the 21st century?

"Remember the golden rule. He who has the gold, makes the rules."

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Topics: smarketing, sales, marketing, customer personas

What is the best way to get sales and marketing teams to collaborate ?

Posted by Carole Mahoney  5/19/12 8:03 AM

Why can't they understand the importance of working together? 

A marketing person asked this question on sales and marketing alignment Linkedin group a few weeks ago. Here were some of the answers offered.

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Topics: smarketing, sales and marketing alignment, customer service, customer personas

Customer Profile Examples: Star Wars, Smarketing & Buyer Behavior

Posted by Carole Mahoney  2/12/12 8:35 PM

I orginally got into the marketing field for 2 reasons. First, I am obessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of Maine with her golden retriever, chamomile tea and organic gardens.

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Topics: customer personas, customer profiles, personas

Get Intimate With Your B2B Audience: Relationship Marketing Online

Posted by Carole Mahoney  7/13/11 5:03 PM

I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.

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Topics: customer personas, advanced analytics, sales assessment, b2b

Customer Persona Modes: THE Smarketing Magic?

Posted by Carole Mahoney  8/2/10 3:00 PM

Criticism of Customer Personas in Online Marketing

Mr. Spock, Are Personas Practical and Logical?

"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown

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Topics: customer segmentation, customer personas, customer profiles, personas

Are Customer Persona Modes the Next Big Thing?

Posted by Carole Mahoney  7/6/10 12:30 PM

Are Customer Personas a Valid Marketing Methodology?

There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among marketers as a way to connect personally with a faceless community.

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Topics: customer service, customer segmentation, customer personas, customer profiles

Part 2 of 5: How to Harness the Dynamic Power of Internet Marketing

Posted by Carole Mahoney  6/7/10 11:00 AM

Step 2: The (Action, Conversion, Marketing) Plan

Putting the map together to navigate safely to your destination.

Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost) everything I would do later in life. My high school graduation, my wedding day, my children's birth to my college graduation- every major event involved some type of plan.

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Topics: internet marketing strategy, internet marketing plans, customer segmentation, website architects, customer personas, customer profiles

Part 1: 5 Steps to Harnessing the Dynamic Power of Internet Marketing

Posted by Carole Mahoney  6/1/10 1:01 PM

Step 1- Internet Marketing Research

"A Dream is Just a Dream. A Goal is a Dream With a Plan and a Deadline " ~Harvey Mackay

Learn everything you can about the landscape you need to navigate.

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Topics: internet marketing strategy, internet marketing plans, internet marketing strategic planning, market research, customer personas

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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