You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penquin and Content Marketing", that should get you caught up. (or you can just take my word for it).
Topics: marketing strategy, customer personas, customer profiles, copywriting, sales and marketing alignment, buyer personas
I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel when they set people up.
Topics: customer personas, customer profiles, buyer personas
"Remember the golden rule. He who has the gold, makes the rules."
Topics: smarketing, sales, marketing, customer personas
A marketing person asked this question on sales and marketing alignment Linkedin group a few weeks ago. Here were some of the answers offered.
Topics: smarketing, sales and marketing alignment, customer service, customer personas
I orginally got into the marketing field for 2 reasons. First, I am obessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of Maine with her golden retriever, chamomile tea and organic gardens.
Topics: customer personas, customer profiles, personas
I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.
Topics: customer personas, advanced analytics, sales assessment, b2b
"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown
Topics: customer segmentation, customer personas, customer profiles, personas
There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among marketers as a way to connect personally with a faceless community.
Topics: customer service, customer segmentation, customer personas, customer profiles
Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost) everything I would do later in life. My high school graduation, my wedding day, my children's birth to my college graduation- every major event involved some type of plan.
Topics: internet marketing strategy, internet marketing plans, customer segmentation, website architects, customer personas, customer profiles
Topics: internet marketing strategy, internet marketing plans, internet marketing strategic planning, market research, customer personas
