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Applying Buyer Persona Modes to Create Customer Focused Copy

If Content is Currency, It's Worth Doing Right

You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penquin and Content Marketing", that should get you caught up. (or...

CEOs- Are Your Buyer Personas Just a Figment of Your Imagination?

As you develop your ideal customer profile, how do you know if it is realistic?

I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel...

The Only Real Rule of Inbound Sales and Marketing

What does customer experience mean to your business in the 21st century?

"Remember the golden rule. He who has the gold, makes the rules."

What is the best way to get sales and marketing teams to collaborate ?

Why can't they understand the importance of working together? 

A marketing person asked this question on sales and marketing alignment Linkedin group a few weeks ago. Here were some of the answers offered.

Customer Profile Examples: Star Wars, Smarketing & Buyer Behavior

I orginally got into the marketing field for 2 reasons. First, I am obessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of...

Get Intimate With Your B2B Audience: Relationship Marketing Online

I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.

Customer Persona Modes: THE Smarketing Magic?

Criticism of Customer Personas in Online Marketing

Mr. Spock, Are Personas Practical and Logical?

"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown

Are Customer Persona Modes the Next Big Thing?

Are Customer Personas a Valid Marketing Methodology?

There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among...

Part 2 of 5: How to Harness the Dynamic Power of Internet Marketing

Step 2: The (Action, Conversion, Marketing) Plan

Putting the map together to navigate safely to your destination.

Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost)...

Part 1: 5 Steps to Harnessing the Dynamic Power of Internet Marketing

Step 1- Internet Marketing Research

"A Dream is Just a Dream. A Goal is a Dream With a Plan and a Deadline " ~Harvey Mackay

Learn everything you can about the landscape you need to navigate.