Unbound Growth Blog

What are your customer's key phrases trying to tell you?

Posted by Carole Mahoney  1/22/10 12:54 PM

Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using to describe your product/service, but also what key phrases your competition and industry are using. Depending on your particular business, a key phrase analysis will also give you niche key phrases, which are those key words that are used by your potential customers that are not highly targeted by the competition.
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Topics: customer segmentation, customer personas, customer profiles, key phrase analysis, key word analysis, KWA

The key to (successful) marketing in a recession.

Posted by Carole Mahoney  1/22/10 11:24 AM

It seems that everyone is talking about investing more in marketing during a recession. Since early 2008, leading bloggers and organizations have been telling businesses that they should be spending more on marketing in a recession. On the surface, these seems like sound advice when you look at some of the obvious factors.
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Topics: branding, internet marketing strategic planning, customer segmentation, customer personas

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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