Unbound Growth Blog

Facebook Places: A Little Too Much Info?

Posted by Carole Mahoney  9/6/10 10:00 AM

What is Facebook Places?

Facebook has recently launched a new Application called Facebook Places, a location based app that utilizes your cell phone to allow you to let your friends know where you are based on your GPS location. 

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Topics: social media, customer segmentation, mobile marketing

Customer Persona Modes: THE Smarketing Magic?

Posted by Carole Mahoney  8/2/10 3:00 PM

Criticism of Customer Personas in Online Marketing

Mr. Spock, Are Personas Practical and Logical?

"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown

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Topics: customer segmentation, customer personas, customer profiles, personas

Are Customer Persona Modes the Next Big Thing?

Posted by Carole Mahoney  7/6/10 12:30 PM

Are Customer Personas a Valid Marketing Methodology?

There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among marketers as a way to connect personally with a faceless community.

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Topics: customer service, customer segmentation, customer personas, customer profiles

Part 2 of 5: How to Harness the Dynamic Power of Internet Marketing

Posted by Carole Mahoney  6/7/10 11:00 AM

Step 2: The (Action, Conversion, Marketing) Plan

Putting the map together to navigate safely to your destination.

Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost) everything I would do later in life. My high school graduation, my wedding day, my children's birth to my college graduation- every major event involved some type of plan.

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Topics: internet marketing strategy, internet marketing plans, customer segmentation, website architects, customer personas, customer profiles

Does Your Internet Marketing Plan Include These 6 Key Components?

Posted by Carole Mahoney  1/22/10 1:03 PM

I drive a lot, and some of the ways that I amuse myself is reading vanity plates in traffic. Some have humored me and I have even taken pictures of a few. (like the guy in the convertible mustang who had the plate "NOWIFE". I sent that one to my husband.)

This week's memorable mention is also what inspired this week's  post. Some have asked me why I put so much emphasis on internet marketing plans. The NH resident with the brand new black Escalade said it perfectly with his/her plate "PLNAHD". Didn't catch that? Oh, let me explain- the person in the 65k car (in the middle of a recession and by the way more than I paid for my first house) says PLAN AHEAD.

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Topics: marketing strategy, internet marketing plans, customer segmentation, customer profiles

What are your customer's key phrases trying to tell you?

Posted by Carole Mahoney  1/22/10 12:54 PM

Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using to describe your product/service, but also what key phrases your competition and industry are using. Depending on your particular business, a key phrase analysis will also give you niche key phrases, which are those key words that are used by your potential customers that are not highly targeted by the competition.
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Topics: customer segmentation, customer personas, customer profiles, key phrase analysis, key word analysis, KWA

The key to (successful) marketing in a recession.

Posted by Carole Mahoney  1/22/10 11:24 AM

It seems that everyone is talking about investing more in marketing during a recession. Since early 2008, leading bloggers and organizations have been telling businesses that they should be spending more on marketing in a recession. On the surface, these seems like sound advice when you look at some of the obvious factors.
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Topics: branding, internet marketing strategic planning, customer segmentation, customer personas

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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