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Is it too late for Inbound to Help Chambers of Commerce?

In college, I took many marketing research related classes. In one class we had to help a small business determine their market, the size, demographics and marketing plan. Not surprisingly, my satelite campus had many entrepreneurs taking that class...

Building Trust in the Sales Process using Buyer Persona Modes

How to use Buyer Persona Modes

Recently I explained how using buyer persona modes for sales and marketing strategy was like watching your favorite TV show series. You get to know and understand the characters by their mannerisms (ie: analytics,...