Unbound Growth Blog

Is it too late for Inbound to Help Chambers of Commerce?

Posted by Carole Mahoney  8/1/13 11:30 AM

In college, I took many marketing research related classes. In one class we had to help a small business determine their market, the size, demographics and marketing plan. Not surprisingly, my satelite campus had many entrepreneurs taking that class to help them figure out their business plan. The teacher had us break into groups and do the assignment together. We had only a few weeks to put our findings down on paper. For one local entrepreneur, her small business was new to the area. She didn't know where to start. I went to the local chamber of commerce web site and found demographic data on the area, places she could rent for office space, even events that would connect her business to others in the community.

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Topics: inbound, market research, inbound networking

Building Trust in the Sales Process using Buyer Persona Modes

Posted by Carole Mahoney  10/16/12 9:34 AM

How to use Buyer Persona Modes

Recently I explained how using buyer persona modes for sales and marketing strategy was like watching your favorite TV show series. You get to know and understand the characters by their mannerisms (ie: analytics, social media). You start to identify and empathize with them, even if they are a bad guy.

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Topics: marketing strategy, sales strategy, sales process, buyer personas, inbound networking

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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