Unbound Growth Blog

When do you know enough about your inbound strategy to do something?

Posted by Carole Mahoney  9/10/13 1:00 PM

My neighbor rang the doorbell this morning and very calmly asked me what the fastest way to get to Maine Medical Center was. Taking my cues from her calmness, I assumed that she was asking me because she had a doctor's appointment there. Knowing that she was somewhat new to the area, I didn't think it wise to tell her how to take the backroads, and so instead told her to take I-95. When she looked at my quizingly, I backtracked and told her how to get to I-95. After I repeated it twice, I was about to grab a pen and paper and write it down for her. But then I had visions of her looking down to read it and rear-ending a school bus. So instead I asked her the question I should have asked in the beginning.

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Topics: inbound marketing, inbound sales, inbound strategy

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