Unbound Growth Blog

What are your customer's key phrases trying to tell you?

Posted by Carole Mahoney  1/22/10 12:54 PM

Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using to describe your product/service, but also what key phrases your competition and industry are using. Depending on your particular business, a key phrase analysis will also give you niche key phrases, which are those key words that are used by your potential customers that are not highly targeted by the competition.
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Topics: customer segmentation, customer personas, customer profiles, key phrase analysis, key word analysis, KWA

If content is king, who are its subjects?

Posted by Carole Mahoney  1/20/10 1:46 PM

I know... it is a phrase that has been beat to death and held up as a banner to internet marketers everywhere. It is the elephant in the room wearing a tu-tu, so I felt I had to address it at least once.

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Topics: online copywriting, key phrase analysis, key word analysis

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