Unbound Growth Blog

5 Reasons to do a Keyword Analysis as part of your Internet Marketing

Posted by Carole Mahoney  1/22/10 1:05 PM

I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients shouldbe asking me, or recent trends and topics that I have read elsewhere (that I either agree with or wonder ....what the heck are people thinking?). Since I did not know where to start, I made the very wise choice to start at the beginning!

One of the first steps to search engine optimization is a keyword analysis. For any search engine optimization or paid search campaigns, it is still an essential first step. In order to drive traffic to your site, you need to know how people are searching for your product or service. You need to use the words people use when they're searching (not the ones you use, your boss uses, your sales team uses- but the ones that your potential customers are using!)

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Topics: Pay per click, PPC, search engine optimization, market research, SEO, Turning Traffic into Customers, key word analysis, KWA

What are your customer's key phrases trying to tell you?

Posted by Carole Mahoney  1/22/10 12:54 PM

Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using to describe your product/service, but also what key phrases your competition and industry are using. Depending on your particular business, a key phrase analysis will also give you niche key phrases, which are those key words that are used by your potential customers that are not highly targeted by the competition.
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Topics: customer segmentation, customer personas, customer profiles, key phrase analysis, key word analysis, KWA

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