Unbound Growth Blog

Why is a Sales and Marketing SLA Crucial for Smarketing?

Posted by Carole Mahoney  11/20/12 7:20 AM

What is a Sales and Marketing SLA?

A SLA, or service level agreement, is like a contract between sales and marketing departments or functions. It is the feedback and handoff that happen between the sales and marketing functions as a buyer enters and goes through their buying process. Below is a sample of a Smarketing SLA template that I use with clients.

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Topics: smarketing, sales and marketing alignment, sales best practices, marketing best practices

Best Practices for Sales and Marketing are not Sacred Cows

Posted by Carole Mahoney  5/10/12 12:28 PM

Why Sales and Marketing Best Practices are Like a Wolf in Sheep's Clothing

No, this is not a book review of Animal Farm. Although if you consider that the biggest danger of 'best practice blindness' is myopia then yes, consider this a book you should add to your business book reading list.

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Topics: target customers, sales and marketing strategy, sales best practices, marketing best practices

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