Unbound Growth Blog

Why I'm Over the Term "Growth-Hacking"

Posted by Chris Strom  3/16/16 8:00 AM

*Today's guest post is by Chris Strom. Chris is the founder of ClearPivot, a digital marketing agency in Denver, Colorado.*

If you’re in the marketing and sales space and follow the industry chatter, you’ve doubtlessly seen a new term start popping up in conversations in recent years: growth hacking. Growth hacking gets defined in different ways by different people, but in general it can be loosely defined as a mindset of quickly testing out various strategies and tactics in an attempt to find opportunities for outsize customer acquisition growth.

I started following this “growth hacking” space with interest myself. After all, learning how to “hack the system” to grow your sales pipeline or even your whole company sounds pretty good, right? Who wouldn’t want that? However, I quickly started to notice a trend in the space:

The ‘growth-hacking’ mentality is almost entirely focused on quick, explosive short-term gains. It’s the same “quick and easy” mentality that’s been enticing people since the beginning of time – only now it’s being dressed up with a “cool Silicon-Valley-style” name.

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Topics: sales strategy, marketing plan

Create a Marketing Plan Like You Would Grow Tomatoes

Posted by Carole Mahoney  6/24/13 9:36 AM

Why prioritize your markets in your marketing plans? 

Determining your business objectives and deciding which target markets to pursue can sometimes feel like a game of chance. We don't want to miss any opportunities, and so the temptation is to say yes to everything. "Fake it till you make it." But what is the real cost of pursuing every opportunity that may present itself?

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Topics: buyer persona, marketing strategies, marketing plan

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