Unbound Growth Blog

Has Sales & Marketing Integration Mutated the Sales Funnel?

Posted by Carole Mahoney  5/29/12 1:38 PM

Can your sales and marketing strategy predict the buying process?

Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profitorganization he was working for. The sales process that happened after I opened the front door is the second chapter to the experience. 

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Topics: marketing strategy, sales funnel, sales strategy, sales process, sales and marketing integration, marketing process

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