Unbound Growth Blog

Customer Profile Examples: Star Wars, Smarketing & Buyer Behavior

Posted by Carole Mahoney  2/12/12 8:35 PM

I orginally got into the marketing field for 2 reasons. First, I am obessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of Maine with her golden retriever, chamomile tea and organic gardens.

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Topics: customer personas, customer profiles, personas

Customer Persona Modes: THE Smarketing Magic?

Posted by Carole Mahoney  8/2/10 3:00 PM

Criticism of Customer Personas in Online Marketing

Mr. Spock, Are Personas Practical and Logical?

"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown

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Topics: customer segmentation, customer personas, customer profiles, personas

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