Unbound Growth Blog

Why is Internet Marketing like Science?

Posted by Carole Mahoney  1/22/10 1:01 PM

Ready or not- it has been here for a while and if you are just coming around to this realization you may have some catching up to do.

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Topics: scientific marketing, new age marketing, internet marketing strategy, recession marketing

How Can Conversion Optimization Help Your Business?

Posted by Carole Mahoney  1/22/10 12:56 PM

Recently, I heard a salesman say that his CEO is telling his sales team that they are going to have to work for 20% more business just to generate the same amount of revenue as last year. And he is most likely completely correct.

The question then becomes, where will your extra 20% of business come from? Can you afford to spend additional advertising dollars that do not give you the measurable impact you need to generate 20% more sales leads, 20% more requests for information, or 20% more sold online (or in your store)? How will you know that your hard work is giving you the 20% more you will need to be able to survive the winter ahead?

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Topics: website conversion optimization, recession marketing

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
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