Sales 2.0 isn't about salesforce automation software
In my first year of college, I took accounting. I learned about credits and debits, ledgers and journal entries. The most advanced part of the class was using excel. A lot of students in the class complained to the teacher that no one does it this way anymore, it was all done on Quickbooks or Peachtree or some other 21st century acounting software program. Why wasn't she teaching us about that? Her response is the same response I tell entreprenuers and sales and marketing professionals today.