Unbound Growth Blog

How to Increase Sales Online without Software

Posted by Carole Mahoney  6/26/12 11:29 AM

Sales 2.0 isn't about salesforce automation software

In my first year of college, I took accounting. I learned about credits and debits, ledgers and journal entries. The most advanced part of the class was using excel. A lot of students in the class complained to the teacher that no one does it this way anymore, it was all done on Quickbooks or Peachtree or some other 21st century acounting software program. Why wasn't she teaching us about that? Her response is the same response I tell entreprenuers and sales and marketing professionals today.

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Topics: sales, sales 2.0

Social media, sales, and one night stands.

Posted by Carole Mahoney  6/5/12 1:50 PM

Are sales 2.0 tools helping or hindering your bottomline revenue?

Rick Roberge published a great post today about sales 2.0 tools that I fear many will miss the point on. Some will miss the point because they are too busy critiquing the approach to align with current 'social media best practices'. Others will miss the point because they are still trying to apply traditional sales techniques and tactics with sales 2.0 tools, bypassing the opportunity for a real and meaniful connection while turning off potential customer evangelists from the start. Talk about a 2 for 1 scenario.

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Topics: sales, social media, sales 2.0

How do you use social media in your sales strategy?

Posted by Carole Mahoney  5/2/12 6:01 PM

Is social media a waste of time or a critical sales 2.0 strategy?

It would seem to be a given. If sales is about developing relationships, and social media is about relationships, then how can social media possibly be a waste of time for any sales person?

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Topics: sales strategy, social media, sales 2.0, social selling

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