A few weeks ago I was talking with an executive whose “... expenses have gone up 40% in the last few months but haven’t seen the results yet.” They had already spent a lot of money on technology and consultants to try to improve their sales and revenue, and even though they believed sales coaching could help, they didn’t have the cash to invest. Worse than that, the previous investment made them leery of investing more in sales development without a guarantee of success.
