This was a guest post from Stacie Chalmers.
Topics: inbound marketing, internet marketing, guest blog post, internet marketing strategy, internet marketing plans, internet marketing strategic planning, Pay per click, PPC, search engine optimization
One of the first steps to search engine optimization is a keyword analysis. For any search engine optimization or paid search campaigns, it is still an essential first step. In order to drive traffic to your site, you need to know how people are searching for your product or service. You need to use the words people use when they're searching (not the ones you use, your boss uses, your sales team uses- but the ones that your potential customers are using!)