Posted by Carole Mahoney 7/3/13 11:00 AM
Topics: search engine optimization, SEO, buyer personas
Posted by Carole Mahoney 6/18/10 10:30 AM
Topics: inbound marketing, email marketing, email marketing best practices, online copywriting, social media management, Pay per click, PPC, search engine optimization, SEO
Posted by Carole Mahoney 5/25/10 1:00 PM
This was a guest post from Stacie Chalmers.
Topics: inbound marketing, internet marketing, guest blog post, internet marketing strategy, internet marketing plans, internet marketing strategic planning, Pay per click, PPC, search engine optimization
Posted by Carole Mahoney 1/22/10 1:05 PM
One of the first steps to search engine optimization is a keyword analysis. For any search engine optimization or paid search campaigns, it is still an essential first step. In order to drive traffic to your site, you need to know how people are searching for your product or service. You need to use the words people use when they're searching (not the ones you use, your boss uses, your sales team uses- but the ones that your potential customers are using!)
Topics: Pay per click, PPC, search engine optimization, market research, SEO, Turning Traffic into Customers, key word analysis, KWA
