Unbound Growth Blog

13 Reasons Why the Buyer Persona Matters More than the Search Engine

Posted by Carole Mahoney  7/3/13 11:00 AM

Why is it that as much as SEO changes, it still remains the same?

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Topics: search engine optimization, SEO, buyer personas

What questions are missing from your sales and marketing strategy?

Posted by Carole Mahoney  9/24/12 12:25 PM

Sales and marketing strategies and plans are really just the 'how- to have a conversation that develops a trusted contact'. At least they should be. For most companies, the question that their sales and marketing strategy is missing is: What do we need to learn about who we think we bring the most value to? Why is their issue important to them, and how can we help?

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Topics: marketing strategy, sales strategy, social media, mobile marketing, SEO

SEO & Persuasive Copywriting: Write Eye-Catching Headlines

Posted by Carole Mahoney  8/24/10 3:00 PM

Why are Good Headlines so Important?

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Topics: copywriting, guest blog post, online copywriting, SEO

Part 3 of 5: How to Harness the Dynamic Power of Internet Marketing

Posted by Carole Mahoney  6/18/10 10:30 AM

Step 3: Implementing the Plan

Harnessing the herd without going over a cliff. 

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Topics: inbound marketing, email marketing, email marketing best practices, online copywriting, social media management, Pay per click, PPC, search engine optimization, SEO

5 Reasons to do a Keyword Analysis as part of your Internet Marketing

Posted by Carole Mahoney  1/22/10 1:05 PM

I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients shouldbe asking me, or recent trends and topics that I have read elsewhere (that I either agree with or wonder ....what the heck are people thinking?). Since I did not know where to start, I made the very wise choice to start at the beginning!

One of the first steps to search engine optimization is a keyword analysis. For any search engine optimization or paid search campaigns, it is still an essential first step. In order to drive traffic to your site, you need to know how people are searching for your product or service. You need to use the words people use when they're searching (not the ones you use, your boss uses, your sales team uses- but the ones that your potential customers are using!)

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Topics: Pay per click, PPC, search engine optimization, market research, SEO, Turning Traffic into Customers, key word analysis, KWA

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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