Unbound Growth Blog

5 Reasons to do a Keyword Analysis as part of your Internet Marketing

Posted by Carole Mahoney  1/22/10 1:05 PM

I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients shouldbe asking me, or recent trends and topics that I have read elsewhere (that I either agree with or wonder ....what the heck are people thinking?). Since I did not know where to start, I made the very wise choice to start at the beginning!

One of the first steps to search engine optimization is a keyword analysis. For any search engine optimization or paid search campaigns, it is still an essential first step. In order to drive traffic to your site, you need to know how people are searching for your product or service. You need to use the words people use when they're searching (not the ones you use, your boss uses, your sales team uses- but the ones that your potential customers are using!)

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Topics: Pay per click, PPC, search engine optimization, market research, SEO, Turning Traffic into Customers, key word analysis, KWA

Why Some Internet Marketing Strategies Are Losing Lead Conversions

Posted by Carole Mahoney  1/20/10 1:44 PM

"Conversion optimization, what is that and what is the point?" was a question recently posed to me. I love it when people want to get down to the basics and find out not just the what, but the why. A simple question deserves a simple answer. So first, lets answer the what.

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Topics: sales funnel, Turning Traffic into Customers, website conversion optimization

What are your online goals and objectives?

Posted by Carole Mahoney  1/20/10 1:30 PM

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Topics: internet marketing, increase web site visitors, online goals, Turning Traffic into Customers

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