In one of my previous posts I talked about the effect of having silos in business. Marketing and sales are ‘frenmies', and customer service is left holding the bag to make up for when the other two drop the ball. A recent tweet by @pc4media stated ,"Thinking that software will force marketing and sales functions 2 collide. Seeing more & more mktg cmpns that provide sales enablement tech" . I would like to change that sentiment slightly.