Sales 2.0 isn't about salesforce automation software
In my first year of college, I took accounting. I learned about credits and debits, ledgers and journal entries. The most advanced part of the class was using excel. A lot of students in the...
Carole Mahoney
Recent Posts
Why might focusing on Entrepreneurs and Small Businesses be a good sales strategy?
I hope I am not letting the cat out of the bag, but this is the only strategy I can think of, right now, that makes sense for a sales director of a software company...
Can the Smarketing approach change your business, or your life?
Last week I talked with an entrepreneur who has a child with ADHD. I have heard many life and business coaches say that nearly every entrepreneur is, or has, some form of ADHD. I don't...
What sales and marketing taught me about fishing.
The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the...
A salesman is a better marketer or a marketer is a better salesman?
These days, if you are not entrepreneurial in some way- you are being left behind. It is no longer a phrase exclusive to small businesses and start-ups. The most successful company...
Can your sales and marketing strategy predict the buying process?
Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profit' organization he was working for. The sales process that happened...
Are your sales scripts creating sales zombies that kill your sales?
I was asked recently what my opinion of sales scripts are. I hesitated to say that I think they are a complete waste of time and create lazy salespeople, simply because many...
Why can't they understand the importance of working together?
A marketing person asked this question on sales and marketing alignment LinkedIn group a few weeks ago. Here were some of the answers offered.
Your buying process effects how you do sales AND marketing.
Why!? In a sentence; How you buy can get in the way when you are trying to sell to someone who has the same buying process as you. You naturally empathize and put up with price...
