Can your sales and marketing strategy predict the buying process?
Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profit' organization he was working for. The sales process that happened...
Carole Mahoney
Recent Posts
Are your sales scripts creating sales zombies that kill your sales?
I was asked recently what my opinion of sales scripts are. I hesitated to say that I think they are a complete waste of time and create lazy salespeople, simply because many...
Why can't they understand the importance of working together?
A marketing person asked this question on sales and marketing alignment LinkedIn group a few weeks ago. Here were some of the answers offered.
Your buying process effects how you do sales AND marketing.
Why!? In a sentence; How you buy can get in the way when you are trying to sell to someone who has the same buying process as you. You naturally empathize and put up with price...
More women (than men) are graduating from college, starting businesses, families.
Why does it say Mahoney on the door and not some super smart and catchy name?
'So you are the Mahoney, the name on the door?' Is a question I was asked at a recent Portland, Maine Chamber of Commerce Business Expo.
Why Sales and Marketing Best Practices are Like a Wolf in Sheep's Clothing
No, this is not a book review of Animal Farm. Although if you consider that the biggest danger of 'best practice blindness' is myopia then yes, consider this a book you...
Is social media a waste of time or a critical sales 2.0 strategy?
It would seem to be a given. If sales is about developing relationships, and social media is about relationships, then how can social media possibly be a waste of time for any sales...
You can teach sales to do marketing.
You can't teach marketing to do sales. Perhaps that is why you will have a hard time finding a college program that offers a sales degree. Most sales people have learned on their feet, in real life, not behind...
If you are both the Sales & Marketing person in one, how can Smarketing help you?
This is a question I am asked frequently, most recently at the Maine Marketing Association lunch and learn where Rick Roberge and I talked about common sales and...
